A brand is not a logo, a product, or a name—it’s the collective perception and emotional response people have when they interact with a company, product, or service. It’s how people think and feel about you, shaped by every interaction they have with your business. A strong brand creates an emotional connection, building trust, delivering on promises, and consistently representing its values across every touchpoint.
Synonyms
Reputation, Identity, Perception, Image, Character
A brand is not what you say it is. It's what your audience says it is. It's the emotional and perceptual identity that lives in the minds of your audience.
The concept of a brand dates back to ancient times when symbols were used to identify and distinguish products or ownership, evolving into today's complex network of emotional, visual, and experiential associations.